Using a fraction of the famous golden arches, McDonald’s reminded Canadian travellers to stop for a well deserved break on the road.
CLIENT: McDonald’s Canada
AGENCY: Cossette
EXECUTIVE CREATIVE DIRECTORS: Jason Hill, Anne-Claude Chénier, Alex Gadoua
CREATIVE DIRECTOR: Cédric Audet
CRAFT CREATIVE DIRECTOR: Alexandre Jutras
CREATIVE: Cédric Audet, Sébastien Robillard, Charles Desmarchais, Marc-André Lafrance, Francis Gervais, Cass Valchuk, Brianne Collins, Maria Halavrezos, Bruce Whelan, Lisa Chen-Wing, Danielle Morgan, Steve Whittingham
STRATEGY: Jean-Xavier Wilhelmy, Nicole Stanhope
PRODUCT: Vanessa Audigand, Natalie Azoulay, Maria-Laura Laubenthal, Catherine Benda, Kelly Hanley, Ashleigh Gomez, Kim Hestbak, Sarah Densmore, Yana Petrova
VIDEO : Frédéric Aumont-Lemire
MEDIA: OMD
AGENCY: Cossette
EXECUTIVE CREATIVE DIRECTORS: Jason Hill, Anne-Claude Chénier, Alex Gadoua
CREATIVE DIRECTOR: Cédric Audet
CRAFT CREATIVE DIRECTOR: Alexandre Jutras
CREATIVE: Cédric Audet, Sébastien Robillard, Charles Desmarchais, Marc-André Lafrance, Francis Gervais, Cass Valchuk, Brianne Collins, Maria Halavrezos, Bruce Whelan, Lisa Chen-Wing, Danielle Morgan, Steve Whittingham
STRATEGY: Jean-Xavier Wilhelmy, Nicole Stanhope
PRODUCT: Vanessa Audigand, Natalie Azoulay, Maria-Laura Laubenthal, Catherine Benda, Kelly Hanley, Ashleigh Gomez, Kim Hestbak, Sarah Densmore, Yana Petrova
VIDEO : Frédéric Aumont-Lemire
MEDIA: OMD
